Shops play an essential role in modern civilisation, providing easy access to everyday necessities. They provide excellent commercial prospects, despite the fact that they can be highly competitive.
When designing a shop, it is necessary to think about sales in order to attract customers and increase sales. Take these suggestions into account when you start your work.
Location matters
The location of a store is one of the most important elements for its success. The area you choose should be well lit, easily accessible and have a population similar to your target market. In addition to considering competitors in the area, you should think about choosing a location that is not too close to other shops.
Size and layout
Your projected clientele, the goods you sell, and your budget will all influence the design and dimensions of the store. Making sure customers can quickly and easily discover what they need in your shop is crucial, though. Additionally, take into account whether the business has enough room for customers to browse and a checkout area.
Lighting and design
Good lighting is essential for a cosy and friendly atmosphere in your shop. To guarantee that customers can have a good look at the goods, make sure your shop is well lit. You can use several types of lighting to draw attention to specific areas or products and make the space more visually appealing.
Each piece of furniture and display case should fit in with the aesthetics of your store. Each item should contribute to the overall atmosphere and design of the space and create a cohesive look.
Sales and marketing furniture
Once you have decided on the location, size and design, it is important to think about the furniture you will need to create a comfortable shop that is sales-oriented. The furniture on this list will help you to improve your business reputation and increase sales.
Window display digital screens
Window display digital screens are an excellent way to attract customers to your store. You can use them to showcase your products, promotions, and other marketing messages. Window display digital screens are also an effective way to communicate with customers outside of business hours.
Keep it simple and eye-catching: Design it in a visually appealing way and easy to understand. Use clear and concise messaging, bold colors, and high-quality images to grab the attention of passersby.
Gondola display stand
Gondola display stands are a classic fixture in convenience stores. They are versatile and can display a wide range of products. They are also easy to move around and can be used to create different configurations in your store.
It is best to be placed where it is easily visible to customers as they enter the store. This will make the display stand out and attract customers to it.
Wall-mounted shelves
Using vertical space in your shop is a great idea with wall shelving. They can hold everything from refreshments to toiletries. They do wonders for organising and creating eye-catching displays.
Placing the most profitable or best-selling products at eye level, ideally in the middle of the shelf, can also be advantageous. Customers are more likely to buy these products because they are always the first thing they see.
Modular display stand
This stand is made up of multiple modular pieces that are replaceable and may be arranged differently to suit various product categories.
Moveable shelves, hooks, and holders are included with every stand module to make product placement and organization simple.
Successful placement methods and intelligent arrangement of the modular display can help convenience store managers boost sales and offer a more appealing shopping experience to their patrons.
Retail shelving unit
Your store’s retail shelves are essential for keeping everything organized and on show. They come in various sizes and forms and can be customized to meet your needs.
It’s also a good idea to start with the retail shelving plan. Consider the quantity of customers, product categories, and foot traffic within the store. To make a shelf unit that is more aesthetically pleasing and easy to locate, group related products together, such as drinks, snacks, and toiletries.
Countertop display stand
Countertop display stands for worktops are ideal for impulse purchases. With their small size and compact design, they are ideal for placing at the checkout or in other busy areas. They are also an excellent method for displaying small items such as mints, chewing gum or sweets.
To encourage customers to buy the goods on display, it would be a good idea to consider introducing special offers or discounts. Use pricing techniques such as bundling and ‘buy one, get one free’ to increase sales.
Storage racking
Warehouse shelving is essential for the efficient organisation and handling of goods in the store.
Among the primary benefits of warehouse shelving is the ability to maximize inventory control. These shelves enable store owners to display a lot of goods in a short space by making use of vertical space. This increases the store’s customer offering, clears up clutter, and allows for the storage of a variety of items.
Shelves for storage racking also make it possible to arrange and present items effectively. The numerous products are precisely categorized and separated, making it easier for customers to make their selections. Stores can build eye-catching displays that draw customers and promote impulsive purchases by carefully organizing their merchandise.
Self-ordering kiosks
In stores, self-service kiosks are growing in popularity. They speed up and simplify the ordering process for consumers, cutting down on wait times and enhancing the overall customer experience. They also free up employees to concentrate on other duties like cleaning and replenishing shelves.
Remember that a self-service kiosk should have a user-friendly interface that is easy to navigate, even for customers who are not technically savvy. This interface should indicate available products, prices and any promotions or offers, allowing customers to customise their orders.
Careful planning and attention
Designing a selling-oriented convenience store takes careful planning and attention to detail. By choosing the right location, size, layout, and display stands and using sales and marketing furniture to create an organized and visually appealing display, you can attract customers and boost sales for your convenience store.
Remember to consider the needs of your target customer and the competition in the area when making design decisions. Your convenience store can become a profitable and successful business with the right design.
If you found this article helpful, we also recommend you take a look at our article – How to setup selling-orientated supermarket. There is also more about other furniture for stores and shops in that article.
If you’re looking for additional information about furniture for convenience stores, here’s a list of marketing furniture for convenience stores. There you will find different displays and stands and their benefits for your business needs.