Convenience stores are a staple in modern society, providing quick access to everyday items people need. They are a great business opportunity, but competition can be fierce.
Designing a selling-oriented convenience store that attracts customers and encourages sales is essential to stand out and succeed. Here are some suggestions to help you get started.
Location matters
The location of your convenience store is one of the most critical factors for success. You want to choose an area with high foot traffic, easy access, and a demographic that matches your target customer. You should also research the competition in the area and try to find a location that is not too close to other convenience stores.
Size and layout
The size and layout of your convenience store will depend on your budget, the products you plan to sell, and your target customer. However, it is essential to ensure that your store is easy to navigate and that customers can find what they need quickly. You should also consider having a dedicated checkout area and enough space for customers to browse comfortably.
Lighting and design
Good lighting is crucial for creating a welcoming atmosphere in your convenience store. You want to ensure your store is well-lit so customers can see the products clearly. You can use different types of lighting to highlight specific areas or products and create a more visually appealing space.
All furniture and displays must fit in with the design of your convenience store. Every piece should complement the overall style and atmosphere of the space and help create a cohesive look.
Sales and marketing furniture
Once you have sorted your location, size, and layout, it’s time to consider the furniture you need to create a selling-oriented convenience store. Here is a list of furniture that can help you create a good company image and boost sales.
Window display digital screens
Window display digital screens are an excellent way to attract customers to your store. You can use them to showcase your products, promotions, and other marketing messages. Window display digital screens are also an effective way to communicate with customers outside of business hours.
Keep it simple and eye-catching: Design it in a visually appealing way and easy to understand. Use clear and concise messaging, bold colors, and high-quality images to grab the attention of passersby.
Gondola display stand
Gondola display stands are a classic fixture in convenience stores. They are versatile and can display a wide range of products. They are also easy to move around and can be used to create different configurations in your store.
It is best to be placed where it is easily visible to customers as they enter the store. This will make the display stand out and attract customers to it.
Wall-mounted shelves
Wall-mounted shelves are a great way to use vertical space in your store. They can display a wide range of products, from snacks to toiletries. They are also excellent for creating an organized and visually appealing display.
You might find it beneficial also to place the highest-selling or most profitable products at eye level, preferably in the middle of the shelf. This ensures that these products are the first thing customers see, increasing their likelihood of purchasing.
Modular display stand
This stand consists of multiple customizable modules arranged in different configurations to accommodate various product categories.
Each module of the display stand is equipped with adjustable shelves, hooks, and holders, allowing for easy arrangement and organization of products.
By utilizing the modular display stand in strategic locations and implementing effective display techniques, convenience store owners can significantly contribute to increased sales and create a visually engaging shopping experience for their customers.
Retail shelving unit
Retail shelving units are essential for organizing and displaying products in your convenience store. They come in various sizes and shapes and can be customized to fit your needs.
It’s a good idea also to start by planning the layout of your retail shelving units. Consider the store’s foot traffic, product categories, and customer preferences. Group related products, such as snacks, beverages, and toiletries, to create a more organized and easily navigable shelving unit.
Countertop display stand
Countertop display stands are perfect for promoting impulse buys. They are small and compact, making them ideal for placing near the checkout or other high-traffic areas. They are also an excellent way to showcase smaller items like candy, gum, or mints.
It would be beneficial to consider offering promotions or discounts on the products displayed at the stand to encourage customers to purchase. Use pricing strategies such as buy-one-get-one-free or product bundling deals to increase sales.
Storage racking
Storage racking is vital in the organization and efficient management of goods within a convenience store.
One of the key advantages of storage racking is its ability to optimize inventory management. These racks use vertical space to enable store owners to store many products in a compact area. This reduces clutter and ensures that a wide variety of items can be stocked, enhancing the store’s offerings to customers.
Moreover, storage racking helps in effective product display and merchandising. It allows for precise categorization and segregation of different products, facilitating ease of selection for customers. By arranging items in an orderly manner, convenience stores can create visually appealing displays that attract customer attention and encourage impulse purchases.
Self-ordering kiosks
Self-ordering kiosks are becoming increasingly popular in convenience stores. They allow customers to place their orders quickly and easily, reducing wait times and improving the customer experience. They also allow staff to focus on other tasks, such as restocking shelves and cleaning.
Remember that the self-ordering kiosk should have a user-friendly interface that is easy to navigate, even for customers who may not be tech-savvy. That interface must display the available products, pricing, and any specials or deals, allowing customers to customize their orders.
Conclusion
Designing a selling-oriented convenience store takes careful planning and attention to detail. By choosing the right location, size, layout, and display stands and using sales and marketing furniture to create an organized and visually appealing display, you can attract customers and boost sales for your convenience store.
Remember to consider the needs of your target customer and the competition in the area when making design decisions. Your convenience store can become a profitable and successful business with the right design.
If you found this article helpful, we also recommend you take a look at our article – How to setup selling-orientated supermarket. There is also more about other furniture for stores and shops in that article.
If you’re looking for additional information about furniture for convenience stores, here’s a list of marketing furniture for convenience stores. There you will find different displays and stands and their benefits for your business needs.