For fast-food restaurant owners, it is essential to choose the right furniture and equipment that will not only fit the design of the café but also help streamline business processes. It is also vital to create an excellent corporate image.
Customers often form an impression of the restaurant from the moment they see it. Making an excellent first impression with visually appealing displays and furniture is crucial. Additionally, selecting the right equipment can increase sales by making the ordering process more efficient and providing a better overall customer experience.
List of promotional furniture for fast-food restaurants
Below is a list of sales-enhancing furniture important for good customer service and sales promotion.
Menu board on the street
The outdoor menu board on the street is another crucial component of a fast food restaurant. It should be easy to read and display all the items on the menu, including prices, in an organized manner. It should be updated regularly to reflect any changes in the menu or prices.
On how clear and understandable price communication improves customer service and the buying experience, read Outdoor Price Signage: Transparency Matters.
Large outdoor display advertising the restaurant
A sizeable outdoor display advertising the restaurant is essential to attract passersby to the café. The display should be eye-catching, brightly lit, and clearly communicate the restaurant’s brand and what it offers.
Make sure the digital display is really for outdoor use. Outdoor displays need to be weather-resistant as well as brighter. Colors need to be more brilliant outdoors to be easily readable compared to indoor digital displays.
POS kiosk for ordering
A POS (point of sale) kiosk for ordering is an excellent investment for a fast food restaurant. It allows customers to place their orders themselves, reducing the workload on staff and decreasing waiting times.
The self-ordering kiosks should be user-friendly and visually appealing. It is important to use easy-to-use software connected to the cash register, so the prices are updated regularly to reflect any changes in the menu or prices.
In a separate article, we have summarized the best suppliers of touch screen kiosks. They usually also offer suitable software for POS kiosk operation.
Menu display on the restaurant wall
A menu display on the restaurant wall is an excellent addition to the interior design of a fast-food restaurant. It should be large and easy to read and include all the menu items. The display should also be updated regularly to reflect any changes in the menu or prices.
A great option is to choose digital menu boards. They are colorful and visually appealing. But their primary value is that they can be updated centrally with the information you need. This can also be done on a daily basis if there are any special offers for evenings or weekends.
Countertop display stand for snacks
A countertop display stand for snacks is a great way to increase sales of smaller items such as candy or chips. The stand should be located near the checkout counter and designed to be easily accessible by customers.
It’s good to train staff to proactively offer additional products. For better sales results, sales of products placed in the checkout area can be included in the bonus calculation separately.
Advertising holders on tables
Advertising holders on tables are a great way to promote the restaurant’s brand or specific menu items. It’s good that the ad holders are decorative and do not get in the way. They must be functionally convenient so stuff can easily replace ads.
Service assessment touchscreen display
To ensure excellent customer service, it is a good approach to place a service assessment touchscreen display on the way to the exit of the restaurant. It is a great way to get customer feedback and improve the overall customer experience.
The display should be easy to use and should allow customers to rate their experience and provide feedback on specific aspects of the restaurant, such as the quality of the food or the cleanliness of the restaurant.
Special offers promo signs
Special offers promo signs are a great way to attract customers to specific items on the menu. They can be placed in distinct areas where they are visible both when entering the restaurant and when enjoying your meal. They will encourage additional purchases and encourage customers to return to your restaurant.
The signs should be visually appealing and should clearly communicate the promotion.
A few more marketing and sales fixtures
Here are some more furniture and marketing fixtures that will be useful. These are not currently listed in our supplier catalogue, so we list them separately.
Convenient checkout counter
A convenient checkout counter is essential for a fast food restaurant. It should be located in a central location and designed to be easily accessible by customers.
It should also be large enough to accommodate multiple orders simultaneously and equipped with all the necessary equipment, such as a cash register and credit card machine.
Promotional stand for children’s offer
A promotional stand for a children’s offer is a great way to attract families with children to the restaurant. The stand should be located near the checkout counter and should be attractive to children.
Advertising holders on tables
Advertising holders on tables are a great way to promote the restaurant’s brand or specific menu items. It’s good that the ad holders are decorative and do not get in the way. They must be functionally convenient so stuff can easily replace ads.
Designed trays for serving Food
Designed trays for serving food are a great way to make the restaurant’s service stand out. It is important that food trays fit in well with the design of the restaurant and are comfortable and functional at the same time.
The trays should be designed to hold all the necessary items for a meal, such as a drink, side dish, and main course.
Signage to a terrace, WC, and Emergency Exit
Signage to essential places in the restaurant, such as the terrace, WC, and emergency exit, is critical to the safety and comfort of customers. The signs should be visible and easy to read.
Hand sanitizer holders
Hand sanitizer holders nowadays are a basic addition to a fast food restaurants, especially during times of heightened concern about hygiene. The holders should be located in easily accessible locations, such as near the entrance or checkout counter.
Base your choice on the company’s values
When choosing furniture and equipment for a fast food restaurant, it is important to consider the company’s values. For example, if the company prides itself on being environmentally friendly, choosing furniture and equipment made from sustainable materials may be important.
Additionally, the furniture and equipment should be designed to fit the overall style and décor of the restaurant to create a cohesive brand image.
Conclusion
In conclusion, choosing the right furniture and equipment for a fast-food restaurant is essential for good customer service and overall business success. Each of the products listed above serves a unique purpose and should be carefully selected to fit the company’s values and the restaurant’s overall design.
Fast-food restaurant owners can increase sales, streamline business processes, and create an excellent corporate image by investing in visually appealing displays and efficient equipment.
If you want to learn more about how choosing a display stand can improve your sales results, we recommend you read these articles:
- The Importance of Investing in Display Stands for Your Business
- Display Stands and Furniture for the Café
We wish you success in achieving your business goals!
Display & Stands Market team