How to Set up a Modern Sales-oriented Bakery

Local bakery

Designing a modern and elegant bakery can be a complex task. But with the proper elements and furniture, you can create a welcoming and inviting atmosphere for your customers.

Here are some suggestions on choosing a location, how big you need the space, and lighting, followed by a list of sales and marketing furniture that will help create a good company image and boost sales.

Choosing the right location and space

A suitable location for your bakery is critical to its success. It would be best to look for an area with high foot traffic, good visibility, and ample parking.

Also, consider the size of the space you need. You should have enough room for your bakery equipment, storage, and seating areas for your customers. A little space may be enough for a takeaway bakery, but if you plan on having seating areas, you will need more space.

Lighting is essential to create a welcoming and inviting atmosphere in your bakery. Choose bright, warm lighting to make your baked goods look even more appealing. You can also add some decorative elements such as plants, wall art, or decorative lighting to enhance the ambiance of your bakery.

Sales and marketing furniture

Here are some sales and marketing furniture that will help create a good company image and boost sales.

Bakery sign with branding

A bakery sign with branding is required to showcase your brand and make it more visible to potential customers. You can choose a custom design that matches your bakery’s style and color scheme.


The counter is the focal point of your bakery. It is a place where your customers will interact with your staff. Choose a functional and stylish counter. A counter made of natural materials like wood or stone can add a touch of elegance to your bakery.

Wooden crate display stand

Wooden crate display stands are a perfect way to display your baked goods in an attractive and rustic way. You can use them to showcase your bread, muffins, cookies, or any other baked goods. They are also easy to move around and can be used for seasonal displays.

Display trays

Wooden display trays are another excellent way to showcase your baked goods. They come in different sizes and can be used for displaying cakes, pastries, or bread. You can choose a style that matches the overall aesthetic of your bakery.

Product display cabinet

Product display case or cabinet

A product display case is a must-have in any bakery. It allows you to showcase your baked goods while keeping them fresh and protected from the elements. Countertop display cabinet will make the products easy to notice and attractive.

Countertop display stand

A countertop display stand is an excellent way to showcase your baked goods, especially smaller items like cookies or muffins. They are also easy to move around and can be used for seasonal displays.

Outdoor menu display stand

An outdoor menu display stand is a must-have for any bakery with outdoor seating. It lets your customers see your menu options before entering your bakery.

Special offer board

A special offer board is a perfect method to showcase your current promotions and special offers. It can be displayed at the entrance of your bakery to attract customers.

Digital signage

Digital signage is an innovative way to showcase your bakery’s menu, promotions, and special offers. It allows you to display dynamic content and animations that capture your customers’ attention. Good option is wall mounted digital display. You can use it to showcase your social media pages, customer reviews, and even promote local events.

How to choose the right option

When choosing the right sales and marketing furniture for your bakery, consider your budget, space, and overall aesthetic. It would benefit if you also consider the functionality of each furniture piece and how it can improve your bakery’s sales and marketing efforts.

For example, if you have limited space, you can choose multi-functional furniture that can serve as both a display and storage unit. You can also choose furniture that is easy to move around and can be used for seasonal displays.

When it comes to style and aesthetics, you should choose furniture that matches your bakery’s overall theme and color scheme. For example, if your bakery has a rustic theme, you can choose natural wood or stone furniture. If your bakery has a modern theme, you can choose furniture with clean lines and a minimalist design.

In conclusion, designing a modern and elegant bakery requires careful planning and attention to detail. Choosing the right location and space, lighting, and sales and marketing furniture can significantly impact your bakery’s success. Creating a welcoming and inviting atmosphere can attract and retain loyal customers who will keep returning your delicious baked goods.