It can be difficult to create an attractive and modern bakery. However, with the right furniture and accents, you can create a warm and inviting environment for your customers.
Here is a list of sales and marketing furniture that can help you create a positive corporate image and increase sales, as well as some tips on site selection, space requirements and lighting.
Choosing the right location and space
The success of your bakery depends on choosing the ideal location. The ideal location should have high pedestrian traffic, excellent visibility and ample parking.
Also take into account the size of the space required. There should be enough space for customer seating, storage and bakery equipment. A small space may be fine for a bakery, but if you also want to offer catering, you will need a larger space.
Lighting is very important to create a cosy and comfortable atmosphere in the bakery. Choose warm and bright lighting to enhance the appearance of baked goods. You can also add decorative accents such as plants, wall art or lighting to enhance the atmosphere of the bakery.
Sales and marketing furniture
Here are some sales and marketing furniture that will help create a good company image and boost sales.
Bakery sign with branding
A bakery sign with branding is required to showcase your brand and make it more visible to potential customers. You can choose a unique design that complements your bakery’s aesthetic and colour palette.
Counter
In your bakery, the table is the centre of attention. This is where your employees and customers communicate. Choose an attractive and useful table. Your bakery could look more elegant if the counter was made of natural materials such as stone or wood.
Wooden crate display stand
A charming and rustic way to display your sweets is to use wooden crate display stands. These can be used to display bread, muffins, biscuits and other cookies. They can be used for seasonal decorations and are relatively easy to move.
Display trays
Wooden display trays are another great way to display baked goods. They come in different sizes and can be used to display pastries, cakes or bread. You can choose a look that fits well with the overall aesthetic of your bakery.
Product display case or cabinet
A product display case is a must-have in any bakery. It allows you to showcase your baked goods while keeping them fresh and protected from the elements. Countertop display cabinet will make the products easy to notice and attractive.
Countertop display stand
A countertop display stand is an excellent way to showcase your baked goods, especially smaller items like cookies or muffins. They are also easy to move around and can be used for seasonal displays.
Outdoor menu display stand
An outdoor menu display stand is a must-have for any bakery with outdoor seating. It lets your customers see your menu options before entering your bakery.
Special offer board
A special offer board is a perfect method to showcase your current promotions and special offers. To attract customers, you can display it at the bakery door.
Digital signage
A creative approach to displaying the bakery’s menu, special offers and promotions is the use of digital signage. It allows you to show your customers eye-catching animations and dynamic materials. A good alternative is wall-mounted digital displays. These can be used to display customer testimonials, social network profiles and even local event promotions.
How to choose the right option
Choosing the ideal sales and marketing furniture should take into account your bakery’s budget, available space and overall style. It would also be beneficial if you consider how each piece of furniture works and how it can enhance your bakery’s marketing and sales initiatives.
For example, if your space is limited, you can choose furniture that has many uses, such as a display case and a storage cabinet. In addition, you can choose furniture that is movable and suitable to change with the seasons.
You need to choose furniture that complements the colour palette and overall theme of your bakery, both stylistically and aesthetically. For example, if your bakery has a rustic feel, you could use stone or natural wood furniture. If your bakery has a modern concept, you can choose furniture with simple, clean lines.
In conclusion, creating a sophisticated and modern bakery requires careful preparation and attention to detail. Choosing the ideal location, space, lighting and furniture for your sales and marketing needs can make a big difference to the profitability of your bakery. Creating a warm and inviting environment will attract and retain loyal customers who will return for more of your delicious baked goods.