Signage and Promotional Furniture Choices for Hotel

When designing a successful hotel, the choice of signage and promotion selection for a hotel plays a crucial role in creating an inviting atmosphere and improving the guest experience. From stands and displays to overall aesthetics, every aspect contributes to the overall appeal and functionality of the hotel.

This article will explore the importance of selecting the right furniture and provide a list of sales and marketing options that can significantly contribute to a hotel’s success.

Importance of the right stands, displays, and overall aesthetic

Signage and promotion selection for a hotel serves a functional purpose and contribute to the overall aesthetic appeal. It sets the tone for the guest experience, conveying the hotel’s style and brand identity.

The right stands, and displays can effectively showcase promotional materials, increase visibility, and enhance customer engagement. The overall aesthetic should reflect the desired ambiance, whether it be a modern, minimalist, or luxurious atmosphere.

Sales and marketing furniture recommendations

Here’s a list of marketing furniture recommendations for enhancing your hotel’s success

Brochure display stands

Arrange the brochure stands at eye level to ensure optimal visibility. This allows guests to easily spot and access the brochures without having to strain or search for them.

Place clear signage or labels above or on the brochure stands to indicate their purpose. It helps guests identify the stands as information centers and encourages them to browse the brochures. Use concise and attractive messaging to entice guests and highlight the available information.

Digital signage display

Digital signage displays provide a versatile platform for delivering engaging content and conveying important information. Use it to showcase daily offers, events, menus, or welcome messages.

Select displays with high resolution, good brightness, and a user-friendly interface for easy content management. Consider the location and available space to determine the appropriate screen size.

Video wall digital signage

Video walls are attention-grabbing displays that create a captivating visual experience. Showcase stunning visuals, promote brand messages, or even stream live events.

Choose video wall digital signage with thin bezels for seamless image continuity. Consider the display technology, such as LCD or LED, based on the desired brightness levels and viewing angles.

hotel video wall digital signage

Digital A board

They are ideal for promoting daily specials, offers, or important announcements.

Take advantage of the digital a board to promote additional services or upgrades. Display enticing offers for room upgrades, spa packages, or special dining experiences.

Include touch-screen capabilities, QR codes, or NFC tags that allow guests to access additional information or make reservations directly from the board.

Wire display stand

Select informative and visually appealing materials for display. Include brochures about local attractions, maps, restaurant menus, and special offers within the hotel. Engaging content piques guests’ interest and encourages them to explore various amenities and services offered.

Assign a staff member responsible for regularly maintaining the wire display stand, including restocking materials, removing outdated or worn-out brochures, and ensuring that the stand remains clean and presentable.

Sign stand

Sign stands are ideal for displaying directional signs, room numbers, or important information throughout the hotel.

It’s a powerful tool that can significantly contribute to the success of a hotel by enhancing communication, organization, and overall guest experience.

Utilize it to communicate schedule changes, upcoming events, weather alerts, local attractions, or transportation options.

Wall-mounted digital display

Upon entering the hotel, greet guests with dynamic welcome messages displayed on the wall-mounted digital display to maximize its impact.

Choose displays with slim profiles, high resolution, and easy installation options. Consider the available wall space and visibility angles to ensure optimal viewing for guests.

Additionally, consider partnering with local businesses for advertising opportunities, generating additional revenue streams while offering valuable services to guests.

Table talkers

Table talkers are small, attention-grabbing displays placed on dining tables to showcase specials, promotions, or featured dishes.

Choose table talkers that are easy to update and resistant to spills or stains. Opt for a design that complements the restaurant or dining area’s overall table setting and ambiance.


Selecting the signage and promotion for a successful hotel is crucial for creating a thriving and inviting environment. Stands, displays, and other furniture elements can significantly contribute to sales and marketing efforts, enhance guest experiences, and reinforce the hotel’s brand identity.

By considering design, functionality, and durability factors, hoteliers can create a visually appealing and customer-centric atmosphere that leaves a lasting impression on their guests.

Related information

If you found this article helpful, make sure to check out this blog – How To Setup Modern Real Estate Office. There will be extra information about effective signages and promotional furniture to get more clients for your hotel successfully.

Explore different signages and furniture for your hotel’s business. Find the right one for your business goals here.