Outdoor advertising

Digital signage and displays for outdoor advertising

Regarding outdoor advertising, the most popular types of digital signage and displays are weather-resistant and high-brightness displays. These displays are designed to withstand various outdoor conditions such as rain, sunlight, dust, and temperature variations. LED displays are particularly popular due to their vibrant colors, high contrast, and excellent visibility, even in bright sunlight. 

Fixtures aimed for outdoor advertising are commonly used in high-traffic areas such as busy streets, shopping centers, stadiums, transportation hubs, and public squares. Their strategic placement allows businesses to reach a large audience and maximize exposure. 

Added value of outdoor advertising fixture

The use of digital displays in outdoor advertising offers several added values. Firstly, they provide dynamic and interactive content that can capture viewers' attention more effectively than static billboards. Video, animations, and changing images can engage passersby and convey messages more engagingly and memorably. 

Additionally, digital displays allow for real-time content updates and scheduling, enabling advertisers to tailor their messages based on time of day, weather conditions, or other factors. This flexibility and agility are crucial for adapting to changing marketing campaigns and target audience preferences.

Essentials for choosing digital signages and displays

First and foremost, durability is crucial. Look for displays designed for outdoor use with robust construction and protection against environmental factors like water, dust, and extreme temperatures. High brightness levels are essential for ensuring visibility even in direct sunlight, so opt for displays with good brightness specifications. 

Additionally, consider the size and resolution of the display based on the viewing distance and location. A larger display with higher resolution may be needed for billboards or large open spaces. In contrast, smaller collections with lower resolution may be suitable for closer viewing distances. 

Lastly, ensure the chosen displays have reliable and user-friendly content management systems, allowing for easy content creation, scheduling, and remote management.

If you are interested exactly in purchasing digital signage, we have compiled a list of outdoor digital signage manufacturers on a separate page. There you will find helpful information about each manufacturer and its offer.