Digital signage has become an essential marketing and advertising tool for businesses of all sizes. Using dynamic and eye-catching visuals can convey information and promote products and services. This article will explore the different types of digital signage and some of the suppliers that offer them.
Digital signage is an effective and dynamic way to display information and advertisements in public spaces. There are several types of digital signage, each with unique features and benefits. Let’s look at these types below.
Standalone digital signage
Standalone digital signages is a simple and effective way to display information and advertisements in public spaces. These displays can place on a wall, stand, or desk, making them ideal for smaller businesses that want to convey a message or promote a product. Standalone digital signage is a cost-effective solution that offers high-quality images and videos to grab customers’ attention. They come in different sizes, ranging from small displays to large screens, depending on the needs of the business.
One of the main benefits of standalone digital signages is the ability to update the content readily. This means that businesses can quickly and easily change their message or promotions without the need to print and replace traditional advertising materials. This can save time and money, offering a more dynamic and flexible marketing solution.
Interactive digital signage
Interactive digital signage or touch screen kiosk is a type of display that allows customers to interact with the content shown. This type of digital signage is commonly use in retail stores. Customers can get more information about a product or service, view different options, and even purchase products directly from the display.
Interactive digital signages can come in different forms, such as touchscreens or voice-activated systems. These displays allow customers to engage with the displayed content, creating a more personalized and immersive experience. For example, in a clothing store, a customer can use an interactive display to browse through different outfits and see how they would look on a virtual model.
One of the main benefits of interactive digital signages is that it can help increase customer engagement.
Outdoor digital signage
Outdoor digital signage is a display designed to withstand the elements and can use for outdoor advertising or information displays. These displays are durable and weather resistant with features such as waterproofing.
Outdoor digital signages can use for various purposes, such as displaying information about upcoming events and advertising products or services. They can come in different forms, such as standalone displays, video walls, or LED billboards.
One of the main benefits of outdoor digital signages is its ability to reach a wider audience. Outdoor displays can be placed in high-traffic areas such as shopping malls, transportation hubs, or busy streets to reach potential customers who may need to be aware of their products or services.
Digital menu boards
Digital menu boards are digital signage commonly used in restaurants and cafes to display menu items, pricing, and promotions. They design to replace traditional menu boards with displays that update in real-time to changes in the menu or pricing.
Digital menu boards can come in different forms, such as standalone displays, video walls, or even interactive displays that allow customers to customize their orders. They can showcase menu items, promote specials, and even display nutritional information or allergen warnings.
One of the main benefits of digital menu boards is their flexibility and ease of use.
Conclusion
Digital signages has become an essential marketing tool for businesses of all types. With the ability to display dynamic content in various formats, digital signage can help companies to attract new customers, increase engagement, and promote sales.
If you want to learn more about how choosing a digital signage, we recommend you read these articles:
- Digital Signage Software: Choosing the Right Fit
- Connecting Your Team: The Benefits of Digital Signage in the Workplace
We wish you success in achieving your business goals!
Display & Stands Market team